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powder coating manufacturer
what was done
about
Search engine advertising
- Selecting keywords, negative keywords.
- Initial analytics setup.
- Creating ads that sell.
- Setting up advertising campaigns by queries used by competitors.
- Adjustments in current advertising campaigns, daily reports.
It perfectly works both individually and together with SEO promotion.
- Initial analytics setup.
- Creating ads that sell.
- Setting up advertising campaigns by queries used by competitors.
- Adjustments in current advertising campaigns, daily reports.
It perfectly works both individually and together with SEO promotion.
about
SEO
- Internal website optimization (metadata, semantic kernel, unique texts, interlinking,
webmaster setting, etc.).
- External website optimization (buying links, accelerating indexing, placing in catalogs and other
services).
webmaster setting, etc.).
- External website optimization (buying links, accelerating indexing, placing in catalogs and other
services).
about
site
We create a website based on the tasks of the company (a full-fledged website or a landing page).
- Creation of a functional prototype.
- Development of design concept.
- Preparation of design layouts in Figma.
- Layout of sites.
- Setting up adaptive versions.
- Connecting and configuring forms, widgets.
- Basic SEO settings, start indexing.
- Creation of a functional prototype.
- Development of design concept.
- Preparation of design layouts in Figma.
- Layout of sites.
- Setting up adaptive versions.
- Connecting and configuring forms, widgets.
- Basic SEO settings, start indexing.
task
Create a low-cost and effective website that can be used to launch search engine advertising in Yandex and Google.
solution
- We created a landing page (design, page layout, copywriting) on Tilda (a website builder with 550+ professional blocks).
- Separately, we prepared an animated 3D model of a box in which powder coatings are delivered to customers. The box is the main advantage of the company, and it was emphasized on the first screen.
- We placed information about the company in Yandex Business Directory, 2GIS, Google Maps and Yandex.Maps.
- We launched advertising campaigns in Yandex and Google.
result
- Conversion: Yandex.Direct – 6%, Google Ads – 7%.
- The first sale took place by one of the inquiries on the second day after the campaign was launched.
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