russian developer of platform-based generative design solutions

Creation of a multi-page website for a complex B2B product (generative AI-based rTIM platform).

The following aspects were to be considered:

• Unique, unusual design
• Pronounced website image component in combination with a lead generation function (lead entry point into the sales funnel).

The customer already had a bad experience of website redesign by another contractor, so it was necessary to make a top-quality product within a clearly defined timeframe and demonstrate that contractors can be professionals.

Once a design brief was discussed and a website building platform was selected, we suggested a phased plan of works including:

•  Website structure development
•  Website page makeup using wireframes
•  Design concept development
•  Page layout in Tilda including an adaptive version.

According to the customers textual requirements specification, we created a structure for each website page to determine the sequence of blocks, highlight key points and understand how the design will look in general. Due to wireframes, we managed to eliminate any misunderstandings prior to design and layout works.

We prepared several design options taking into account the customer`s requirements to add screenshots and videos from the program interface.

The whole page layout was implemented in Tilda Zero Blocks (editor blocks used to create unique, unconventional solutions). Graphic and animation elements were added to ensure easy information perception by website visitors.

The product is rather complex and descriptive texts should be combined with a visual component accompanied by short titles and calls for action so that the visitor asks a question or submits a request on the website.