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design and installation of integrated security and CCTV systems
what was done
about
SEO
- Internal website optimization (metadata, semantic kernel, unique texts, interlinking,
webmaster setting, etc.).
- External website optimization (buying links, accelerating indexing, placing in catalogs and other
services).
webmaster setting, etc.).
- External website optimization (buying links, accelerating indexing, placing in catalogs and other
services).
about
site
We create a website based on the tasks of the company (a full-fledged website or a landing page).
- Creation of a functional prototype.
- Development of design concept.
- Preparation of design layouts in Figma.
- Layout of sites.
- Setting up adaptive versions.
- Connecting and configuring forms, widgets.
- Basic SEO settings, start indexing.
- Creation of a functional prototype.
- Development of design concept.
- Preparation of design layouts in Figma.
- Layout of sites.
- Setting up adaptive versions.
- Connecting and configuring forms, widgets.
- Basic SEO settings, start indexing.
task
Create an effective B2B website that sells, which will be used to solve 2 tasks:
- attracting new customers using search engine advertising in Yandex and Google;
- visual and convenient familiarization with complex products and projects during negotiations with clients (using the website instead of a presentation or together with a presentation about the company).
solution
- We created a website with a unique page layout based on the Tilda builder using Zero Blocks (they make it possible to get an original design and add spectacular animation).
- We compiled a catalog by combining all products and systems into 6 main sections. Within each section, we highlighted main items that are important for sales. For them, we prepared brief descriptions with photos and an offer to help with the choice of a solution (call to action).
- In the project section, we grouped cases by areas, supplemented them with feedback.
- Copywriting works were done.
- After connecting the feedback forms and website testing, we completed the initial SEO settings (connecting Yandex.Webmaster, Google Search Console, robot.txt, site map, works on meta tags, headings, partial text optimization for search engines).
result
- ST solution is a gold partner of AXIS Communications. We have fully used all AXIS
Communications corporate colors in our work. It turned out to be modern, bright and stylish. - Website works included: website structure development, Zero Block design, adaptive page layout, copywriting, SEO optimization settings.
- Just one month passed from the website structure approval till the final result. This is a very short time for such a complex website with many modules, links within the website.
- During this period, we also worked with the texts (preparation, coordination with the customer).
- The work was carried out by 2 specialists: a designer and a marketing specialist.
- We are moving on to the next stage of cooperation with the customer, namely, search engine advertising.
there is something else to see...
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