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Bolshoy Kush sports club
what was done
about
Search engine advertising
- Selecting keywords, negative keywords.
- Initial analytics setup.
- Creating ads that sell.
- Setting up advertising campaigns by queries used by competitors.
- Adjustments in current advertising campaigns, daily reports.
It perfectly works both individually and together with SEO promotion.
- Initial analytics setup.
- Creating ads that sell.
- Setting up advertising campaigns by queries used by competitors.
- Adjustments in current advertising campaigns, daily reports.
It perfectly works both individually and together with SEO promotion.
about
SEO
- Internal website optimization (metadata, semantic kernel, unique texts, interlinking,
webmaster setting, etc.).
- External website optimization (buying links, accelerating indexing, placing in catalogs and other
services).
webmaster setting, etc.).
- External website optimization (buying links, accelerating indexing, placing in catalogs and other
services).
about
site
We create a website based on the tasks of the company (a full-fledged website or a landing page).
- Creation of a functional prototype.
- Development of design concept.
- Preparation of design layouts in Figma.
- Layout of sites.
- Setting up adaptive versions.
- Connecting and configuring forms, widgets.
- Basic SEO settings, start indexing.
- Creation of a functional prototype.
- Development of design concept.
- Preparation of design layouts in Figma.
- Layout of sites.
- Setting up adaptive versions.
- Connecting and configuring forms, widgets.
- Basic SEO settings, start indexing.
task
- Create a website (landing page) of a sports club for further work to attract visitors using search engine advertising.
- Emphasize the difference between the Bolshoy Kush sports club and fitness centers and gyms.
solution
- We created a website using standard blocks in combination with Zero Blocks based on the Tilda.
- The page layout peculiarity was that it was necessary to place 17 sports areas for training in the Groups section. Moreover, each group should bear an indication of target clients and a brief description.
- At the beginning of our work, we posted the schedule as a table on the website with a
- breakdown of exercises by weekdays. Then a little later we decided that there was too much information on the landing page, and we made the schedule in the form of a "Download Schedule" button. In addition, we added a pop-up window with a call to sign up for exercises through the Telegram bot.
- We used reviews that were posted on Yandex.Maps. This decision was made due to the fact that people do not trust smartphone screenshots. Our reviews are verified by Yandex. And this is a guarantee of authenticity!
- There are a lot of coaches in the sports club. We needed to make sure that the information about the coach and the group was vivid. We provided a detail description about each coach indicating his or her experience, areas of work in the club. We enabled website visitors to immediately book for the selected coach on the coach card.
result
- Work completion time - 3 weeks.
- Website works included: website structure development, page layout design based on the Tilda, development of adaptive website versions.
- Search engine advertising results after the landing page was launched: Yandex.Direct conversion – 3% (this calculation excludes phone calls of visitors, while they
generally signed up for exercises by phone).
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