mosaic and porcelain stoneware manufacturer

what was done
task
Increase sales of finishing materials.
Attract dealers, designers to distribute goods in the regions. Create a low-cost and effective website that can be used to launch search engine advertising in Yandex and Google.
solution
  • We developed a strategy for managing Instagram accounts, design in accordance with the brand book.
  • We filled the Instagram account with the content shared to Facebook.
  • We arranged contests and activities.
  • We set up targeted ads on Instagram/Facebook.
  • We created a landing page on the Tilda platform.
result
  • It was decided to direct visitors from advertising not to the website, but to a quiz landing page or a lead form offered by Facebook itself. The lead form was used because the customer had a website that never converted visitors into leads.
  • The cost per lead from the lead form: RUB 200-300. Conversion: 11%. Number of leads per month: 30. Monthly increase in subscribers is + 100 without advertising costs (posts/stories, contests only).
  • Monthly number of direct contacts based on the account management results is +15.
  • For 4 months of account management: + 360 increase in subscribers, +60 direct contacts.
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