- Analysis: setting goals, defining KPIs. - Definition of the target audience. - Selection of target social networks for displaying ads. - Creation of advertising materials and selection of formats, taking into account the requirements of the target audience and sites. - Embedding a pixel. - Setting up campaigns and choosing a budget for displaying ads. - Evaluation of the effectiveness of advertising and adjustment of the targeting strategy to achieve the maximum effect. Works great both separately and in combination with SEO-promotion.
Targeted advertising and managing social media accounts (Facebook, VKontakte, Instagram, Telegram, Odnoklassniki): - Building a picture of the target audience. - Developing a content plan, conducting activities to expand the target audience. - Developing an advertising campaign strategy. - Developing ad creatives with texts and pictures. - Optimal settings according to the budget. - Initial analytics setup. - Performance monitoring. - Weekly reports.
We create a website based on the tasks of the company (a full-fledged website or a landing page). - Creation of a functional prototype. - Development of design concept. - Preparation of design layouts in Figma. - Layout of sites. - Setting up adaptive versions. - Connecting and configuring forms, widgets. - Basic SEO settings, start indexing.
Increase sales of finishing materials. Attract dealers, designers to distribute goods in the regions. Create a low-cost and effective website that can be used to launch search engine advertising in Yandex and Google.
We developed a strategy for managing Instagram accounts, design in accordance with the brand book.
We filled the Instagram account with the content shared to Facebook.
We arranged contests and activities.
We set up targeted ads on Instagram/Facebook.
We created a landing page on the Tilda platform.
It was decided to direct visitors from advertising not to the website, but to a quiz landing page or a lead form offered by Facebook itself. The lead form was used because the customer had a website that never converted visitors into leads.
The cost per lead from the lead form: RUB 200-300. Conversion: 11%. Number of leads per month: 30. Monthly increase in subscribers is + 100 without advertising costs (posts/stories, contests only).
Monthly number of direct contacts based on the account management results is +15.
For 4 months of account management: + 360 increase in subscribers, +60 direct contacts.