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mosaic and porcelain stoneware manufacturer
what was done
about
targeted advertising
- Analysis: setting goals, defining KPIs.
- Definition of the target audience.
- Selection of target social networks for displaying ads.
- Creation of advertising materials and selection of formats, taking into account the requirements of the target audience and sites.
- Embedding a pixel.
- Setting up campaigns and choosing a budget for displaying ads.
- Evaluation of the effectiveness of advertising and adjustment of the targeting strategy to achieve the maximum effect.
Works great both separately and in combination with SEO-promotion.
- Definition of the target audience.
- Selection of target social networks for displaying ads.
- Creation of advertising materials and selection of formats, taking into account the requirements of the target audience and sites.
- Embedding a pixel.
- Setting up campaigns and choosing a budget for displaying ads.
- Evaluation of the effectiveness of advertising and adjustment of the targeting strategy to achieve the maximum effect.
Works great both separately and in combination with SEO-promotion.
about
SMM
Targeted advertising and managing social media accounts (Facebook, VKontakte, Instagram, Telegram, Odnoklassniki):
- Building a picture of the target audience.
- Developing a content plan, conducting activities to expand the target audience.
- Developing an advertising campaign strategy.
- Developing ad creatives with texts and pictures.
- Optimal settings according to the budget.
- Initial analytics setup.
- Performance monitoring.
- Weekly reports.
- Building a picture of the target audience.
- Developing a content plan, conducting activities to expand the target audience.
- Developing an advertising campaign strategy.
- Developing ad creatives with texts and pictures.
- Optimal settings according to the budget.
- Initial analytics setup.
- Performance monitoring.
- Weekly reports.
about
site
We create a website based on the tasks of the company (a full-fledged website or a landing page).
- Creation of a functional prototype.
- Development of design concept.
- Preparation of design layouts in Figma.
- Layout of sites.
- Setting up adaptive versions.
- Connecting and configuring forms, widgets.
- Basic SEO settings, start indexing.
- Creation of a functional prototype.
- Development of design concept.
- Preparation of design layouts in Figma.
- Layout of sites.
- Setting up adaptive versions.
- Connecting and configuring forms, widgets.
- Basic SEO settings, start indexing.
task
Increase sales of finishing materials.
Attract dealers, designers to distribute goods in the regions. Create a low-cost and effective website that can be used to launch search engine advertising in Yandex and Google.
Attract dealers, designers to distribute goods in the regions. Create a low-cost and effective website that can be used to launch search engine advertising in Yandex and Google.
solution
- We developed a strategy for managing Instagram accounts, design in accordance with the brand book.
- We filled the Instagram account with the content shared to Facebook.
- We arranged contests and activities.
- We set up targeted ads on Instagram/Facebook.
- We created a landing page on the Tilda platform.
result
- It was decided to direct visitors from advertising not to the website, but to a quiz landing page or a lead form offered by Facebook itself. The lead form was used because the customer had a website that never converted visitors into leads.
- The cost per lead from the lead form: RUB 200-300. Conversion: 11%. Number of leads per month: 30. Monthly increase in subscribers is + 100 without advertising costs (posts/stories, contests only).
- Monthly number of direct contacts based on the account management results is +15.
- For 4 months of account management: + 360 increase in subscribers, +60 direct contacts.
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