structural steel manufacturer

what was done

task

Attract new leads from companies, namely bids for tenders.

solution

For each product, we created one-page websites with quiz landing pages (landing pages with interactive content).
For each website, we set up an advertising campaign in Yandex (search and Yandex Advertising Network) with a focus on both b2b and b2c segments.

result

On the first day of the launch (after 6 hours of work), the customer called and asked us to stop advertising campaigns because he overrated his strength and physically could not process inquiries further.
The cost per lead in this case amounted to maximum RUB 300.
During a pause in advertising, the customer expanded the staff and prepared for a new flow of leads.
The monthly average cost per lead is an average of RUB 400.
Number of leads per month: 52 leads. 4 out of 5 leads ended in a deal.

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