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structural steel manufacturer
what was done
about
Search engine advertising
- Selecting keywords, negative keywords.
- Initial analytics setup.
- Creating ads that sell.
- Setting up advertising campaigns by queries used by competitors.
- Adjustments in current advertising campaigns, daily reports.
It perfectly works both individually and together with SEO promotion.
- Initial analytics setup.
- Creating ads that sell.
- Setting up advertising campaigns by queries used by competitors.
- Adjustments in current advertising campaigns, daily reports.
It perfectly works both individually and together with SEO promotion.
task
Attract new leads from companies, namely bids for tenders.
solution
- For each product, we created one-page websites with quiz landing pages (landing pages with interactive content).
- For each website, we set up an advertising campaign in Yandex (search and Yandex Advertising Network) with a focus on both b2b and b2c segments.
result
- On the first day of the launch (after 6 hours of work), the customer called and asked us to stop advertising campaigns because he overrated his strength and physically could not process inquiries further.
- The cost per lead in this case amounted to maximum RUB 300.
- During a pause in advertising, the customer expanded the staff and prepared for a new flow of leads.
- The monthly average cost per lead is an average of RUB 400.
- Number of leads per month: 52 leads. 4 out of 5 leads ended in a deal.
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