- Analysis: setting goals, defining KPIs. - Definition of the target audience. - Selection of target social networks for displaying ads. - Creation of advertising materials and selection of formats, taking into account the requirements of the target audience and sites. - Embedding a pixel. - Setting up campaigns and choosing a budget for displaying ads. - Evaluation of the effectiveness of advertising and adjustment of the targeting strategy to achieve the maximum effect. Works great both separately and in combination with SEO-promotion.
Search engine advertising
- Selecting keywords, negative keywords. - Initial analytics setup. - Creating ads that sell. - Setting up advertising campaigns by queries used by competitors. - Adjustments in current advertising campaigns, daily reports.
It perfectly works both individually and together with SEO promotion.
Attract new customers in connection with a new cloud data storage service launched for medium and small businesses.
We adjusted the customer's landing page taking into account website usability (e.g. forms on the website were made simple and user-friendly).
We launched ads in Yandex.Direct.
We launched targeted advertising on VKontakte (created 10 creatives, only 3 left after testing).
We developed targeted advertising on Facebook (interest targeting strategy + geo + gender attributes).
We set up reporting in Google Data Studio to enable tracking the number and cost of clicks, conversions and their cost, effectiveness of a particular promotion channel at any time.
Actually, we collected 95 leads per month from all sources instead of the planned 30.