cloud solution service

what was done
task
Attract new customers in connection with a new cloud data storage service launched for
medium and small businesses.
solution
  • We adjusted the customer's landing page taking into account website usability (e.g. forms on the website were made simple and user-friendly).
  • We launched ads in Yandex.Direct.
  • We launched targeted advertising on VKontakte (created 10 creatives, only 3 left after testing).
  • We developed targeted advertising on Facebook (interest targeting strategy + geo + gender attributes).
  • We set up reporting in Google Data Studio to enable tracking the number and cost of clicks, conversions and their cost, effectiveness of a particular promotion channel at any time.
result
  • Actually, we collected 95 leads per month from all sources instead of the planned 30.
  • Cost per lead: RUB 320.
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