- Analysis: setting goals, defining KPIs. - Definition of the target audience. - Selection of target social networks for displaying ads. - Creation of advertising materials and selection of formats, taking into account the requirements of the target audience and sites. - Embedding a pixel. - Setting up campaigns and choosing a budget for displaying ads. - Evaluation of the effectiveness of advertising and adjustment of the targeting strategy to achieve the maximum effect. Works great both separately and in combination with SEO-promotion.
Targeted advertising and managing social media accounts (Facebook, VKontakte, Instagram, Telegram, Odnoklassniki): - Building a picture of the target audience. - Developing a content plan, conducting activities to expand the target audience. - Developing an advertising campaign strategy. - Developing ad creatives with texts and pictures. - Optimal settings according to the budget. - Initial analytics setup. - Performance monitoring. - Weekly reports.
Attract participants from different countries for full-time or absentee participation in the exhibition.
We managed pages of the event (with multilingual functionality – Russian, English) on Facebook (content plan development, posting in Russian and English, page moderation in Russian and English).
We developed recommendations for SMM page correction (design and content).
We conducted post analysis.
We launched targeted advertising on Facebook for foreign countries only.
We interacted with the media as part of SMM.
From scratch, we managed to attract 400 subscribers including a foreign target audience in two months.