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NEVA-2019 International Maritime Exhibition
what was done
about
targeted advertising
- Analysis: setting goals, defining KPIs.
- Definition of the target audience.
- Selection of target social networks for displaying ads.
- Creation of advertising materials and selection of formats, taking into account the requirements of the target audience and sites.
- Embedding a pixel.
- Setting up campaigns and choosing a budget for displaying ads.
- Evaluation of the effectiveness of advertising and adjustment of the targeting strategy to achieve the maximum effect.
Works great both separately and in combination with SEO-promotion.
- Definition of the target audience.
- Selection of target social networks for displaying ads.
- Creation of advertising materials and selection of formats, taking into account the requirements of the target audience and sites.
- Embedding a pixel.
- Setting up campaigns and choosing a budget for displaying ads.
- Evaluation of the effectiveness of advertising and adjustment of the targeting strategy to achieve the maximum effect.
Works great both separately and in combination with SEO-promotion.
about
SMM
Targeted advertising and managing social media accounts (Facebook, VKontakte, Instagram, Telegram, Odnoklassniki):
- Building a picture of the target audience.
- Developing a content plan, conducting activities to expand the target audience.
- Developing an advertising campaign strategy.
- Developing ad creatives with texts and pictures.
- Optimal settings according to the budget.
- Initial analytics setup.
- Performance monitoring.
- Weekly reports.
- Building a picture of the target audience.
- Developing a content plan, conducting activities to expand the target audience.
- Developing an advertising campaign strategy.
- Developing ad creatives with texts and pictures.
- Optimal settings according to the budget.
- Initial analytics setup.
- Performance monitoring.
- Weekly reports.
task
Attract participants from different countries for full-time or absentee participation in the
exhibition.
exhibition.
solution
- We managed pages of the event (with multilingual functionality – Russian, English) on Facebook (content plan development, posting in Russian and English, page moderation in Russian and English).
- We developed recommendations for SMM page correction (design and content).
- We conducted post analysis.
- We launched targeted advertising on Facebook for foreign countries only.
- We interacted with the media as part of SMM.
result
From scratch, we managed to attract 400 subscribers including a foreign target audience in two months.
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