Targeted advertising and managing social media accounts (Facebook, VKontakte, Instagram, Telegram, Odnoklassniki): - Building a picture of the target audience. - Developing a content plan, conducting activities to expand the target audience. - Developing an advertising campaign strategy. - Developing ad creatives with texts and pictures. - Optimal settings according to the budget. - Initial analytics setup. - Performance monitoring. - Weekly reports.
Gather an audience of users who are potentially interested in this service. Target audience: labor migrants from Uzbekistan.
We launched social media accounts in three languages (Odnoklassniki, Facebook).
We created a Telegram channel with the up-to-date content (news, services, promotions, etc.) published on a regular basis.
We set up advertising in Telegram channels.
We developed a Telegram chatbot with answers to popular questions asked by users (list of documents, cost, design features). This made it possible to generate requests from interested users as targeted click-throughs to the website.
Increased number of subscribers by 7 times in three months.
Increased coverage of publications by 6 times in three months.
Increased coverage of publications taking into account ads – by 300 times in three months.
The subscriber acquisition cost was RUB 32.
Chatbot working with offline clients (customers placed banners in the office with the chatbot name to get information quickly).