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Single migration center in St. Petersburg
what was done
about
SMM
Targeted advertising and managing social media accounts (Facebook, VKontakte, Instagram, Telegram, Odnoklassniki):
- Building a picture of the target audience.
- Developing a content plan, conducting activities to expand the target audience.
- Developing an advertising campaign strategy.
- Developing ad creatives with texts and pictures.
- Optimal settings according to the budget.
- Initial analytics setup.
- Performance monitoring.
- Weekly reports.
- Building a picture of the target audience.
- Developing a content plan, conducting activities to expand the target audience.
- Developing an advertising campaign strategy.
- Developing ad creatives with texts and pictures.
- Optimal settings according to the budget.
- Initial analytics setup.
- Performance monitoring.
- Weekly reports.
task
Gather an audience of users who are potentially interested in this service. Target audience: labor migrants from Uzbekistan.
solution
- We launched social media accounts in three languages (Odnoklassniki, Facebook).
- We created a Telegram channel with the up-to-date content (news, services, promotions, etc.) published on a regular basis.
- We set up advertising in Telegram channels.
- We developed a Telegram chatbot with answers to popular questions asked by users (list of documents, cost, design features). This made it possible to generate requests from interested users as targeted click-throughs to the website.
result
- Increased number of subscribers by 7 times in three months.
- Increased coverage of publications by 6 times in three months.
- Increased coverage of publications taking into account ads – by 300 times in three months.
- The subscriber acquisition cost was RUB 32.
- Chatbot working with offline clients (customers placed banners in the office with the chatbot name to get information quickly).
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