- Selecting keywords, negative keywords. - Initial analytics setup. - Creating ads that sell. - Setting up advertising campaigns by queries used by competitors. - Adjustments in current advertising campaigns, daily reports.
It perfectly works both individually and together with SEO promotion.
Reduce the advertising budget by 3 times when launching an advertising campaign in Yandex, while maintaining the number of leads. The customer has already created a quiz landing page.
We have done the following in the advertising campaigns:
Changed ad texts (e.g. replaced "free delivery" with "free delivery in 1 day"; emphasized that the client is a manufacturer; prices were specified)
Added new negative keywords
Excluded websites in the Yandex Advertising Network that do not convert visitors into customers
Maximally supplemented ads with extensions (8 quick links, prices, etc.)
Launched retargeting to return users who have already visited the website before.
The cost per lead reduced from RUB 450 to RUB 145. Before: Budget – RUB 60,000/month, cost per lead – RUB 450 on average. After: Budget – RUB 20,000/month, cost per lead – RUB 145 on average.