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manufacturer of steel fences, guards
what was done
about
Search engine advertising
- Selecting keywords, negative keywords.
- Initial analytics setup.
- Creating ads that sell.
- Setting up advertising campaigns by queries used by competitors.
- Adjustments in current advertising campaigns, daily reports.
It perfectly works both individually and together with SEO promotion.
- Initial analytics setup.
- Creating ads that sell.
- Setting up advertising campaigns by queries used by competitors.
- Adjustments in current advertising campaigns, daily reports.
It perfectly works both individually and together with SEO promotion.
task
Reduce the advertising budget by 3 times when launching an advertising campaign in Yandex, while maintaining the number of leads. The customer has already created a quiz landing page.
solution
We have done the following in the advertising campaigns:
- Changed ad texts (e.g. replaced "free delivery" with "free delivery in 1 day"; emphasized that the client is a manufacturer; prices were specified)
- Added new negative keywords
- Excluded websites in the Yandex Advertising Network that do not convert visitors into customers
- Maximally supplemented ads with extensions (8 quick links, prices, etc.)
- Launched retargeting to return users who have already visited the website before.
result
- The cost per lead reduced from RUB 450 to RUB 145. Before: Budget – RUB 60,000/month, cost per lead – RUB 450 on average. After: Budget – RUB 20,000/month, cost per lead – RUB 145 on average.
- Conversion: 9% on average per month.
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